Pay-Per-Click (PPC)
Pay per click is an internet advertising model used to direct traffic to websites in which advertisers pay to the publisher (typically a website owner or a host of website) when the ad is clicked.
Pay per click (PPC), also called cost per click,
With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
