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App Store Optimization

App Store Optimization is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, BlackBerry or Windows Phone app) in an app store (such as iTunes for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry).


Unlike SEO, app store optimization is still a young and evolving field. Some methods for optimizing an app's visibility are known, but the exact ranking algorithms are not known. ASO marketers, such as Evaldo Rossi, streamline their work by dividing ASO in two distinct processes: keyword optimization and asset optimization.

Best practices

  • Use of Keywords in App Title
  • Tracking
  • Number of Downloads
  • Rating/Reviews
  • App Icon
  • Screen Shots
  • Video
  • Localization