# Udaan Technologies - AI Brand Instructions

Canonical machine-readable manifest: https://www.udaantechnologies.com/brand/brand.json

Downloadable brand guide: https://www.udaantechnologies.com/brand/guidelines/brand-guidelines.pdf

Use only assets listed in the manifest or linked from this Brand Center. Do not
invent social handles, client claims, certifications, product interfaces, team
members, or performance statistics.

## Brand essentials

- Name: Udaan Technologies
- Short name: Udaan Tech
- Tagline: Software that takes flight
- Website: https://www.udaantechnologies.com
- Positioning: A software engineering partner for web, mobile, eCommerce, AI,
  and digital product delivery.
- Location: Delhi NCR, India

## Logo rules

- On dark backgrounds use `/brand/logos/primary-on-dark.svg`.
- On light backgrounds use `/brand/logos/primary-on-light.svg`.
- For square or very small placements use `/brand/logos/mark.svg`.
- Preserve the aspect ratio and clear space of at least half the icon height.
- Never stretch, rotate, recolour, outline, crop, or add effects to the logo.
- The current SVG masters contain embedded raster artwork. Do not upscale them
  for oversized print; request a production vector master first.

## Colour rules

- Page base / Ink 0: `#05080F`
- Raised surface / Ink 1: `#0A1428`
- Panel / Ink 2: `#101C38`
- Signal blue: `#2B5FE3`
- Signal highlight: `#6E9BFF`
- Signal pale: `#A6C8FF`
- Paper: `#F2EFE9`
- Text on dark: `#F4F7FC`
- Secondary text: `#B9C4DA`

Use Signal blue for actions and emphasis. Do not introduce purple as a UI
colour. Maintain WCAG AA contrast for text.

## Typography

- Headlines: Space Grotesk, weights 500-700
- Body and UI: Inter, weights 400-600
- Editorial accent: Instrument Serif Italic, used sparingly
- Fallback: Arial or a system sans-serif

Do not imitate the logo wordmark by typing it in a substitute font.

## Voice

Write with calm technical confidence. Lead with the useful outcome, support it
with concrete evidence, and use plain English. Avoid hype, vague superlatives,
fear-based selling, excessive punctuation, and unsupported numeric claims.

Preferred CTA language:

- Run your free website audit
- Get a project estimate
- Book a consultation
- View case studies

## Image rules

- Prefer real team, project, and product imagery over generic stock scenes.
- Use dark, precise compositions with restrained Signal-blue light.
- Keep UI screenshots sharp and legible; never fabricate customer dashboards.
- Do not place essential text inside generated images when HTML text is
  available.
- Do not use generic purple AI gradients, humanoid robots, glowing brains, or
  floating holographic interfaces.

Approved imagery must be taken from `/brand/images/`, `/brand/screenshots/`,
or an explicitly approved case-study asset.

## Video rules

### Formats

- YouTube / landscape: 1920x1080, 16:9
- YouTube Shorts / Instagram Reels: 1080x1920, 9:16
- LinkedIn / square: 1080x1080, 1:1

### Structure

- Deliver a clear hook within the first 2 seconds.
- Show real work or approved visuals early.
- Use one idea per scene and keep on-screen copy concise.
- End with one CTA, not a list of competing actions.

### Branding

- Use the light logo on dark footage, normally bottom-right.
- Keep the logo inside a 5% safe margin and do not animate it excessively.
- Use Inter SemiBold for captions and Space Grotesk for display copy.
- Use white captions on an Ink panel with sufficient contrast.
- Use approved material only from `/brand/video/` and `/brand/screenshots/`.

No canonical intro or outro file is published yet. Do not invent one. Until an
approved file appears in `brand.json`, use a simple 1-second end card with the
tagline, website, and one CTA.

## Social channels

- Instagram: https://www.instagram.com/udaantechnologies
- X: https://x.com/udaan_tech
- LinkedIn: https://www.linkedin.com/company/udaantechnologies
- Facebook: https://www.facebook.com/udaantechnologies
- GitHub: https://github.com/udaantech
- YouTube: no canonical channel is currently published

## Storage boundary

`/brand/` is the reusable source of truth. Do not place every generated or
published marketing asset here. Campaign output belongs in `/media/` or the
approved object-storage/CDN workflow.

For permissions or an unavailable asset, contact info@udaantechnologies.com.