# Do / Don't examples

## Identity

- Do: Say "Udaan Technologies" on first reference.
- Don't: Invent shortened names or confuse Udaan with unrelated brands.

## Logo

- Do: Use the approved light logo on an Ink background with clear space.
- Don't: recolour, stretch, rotate, crop, glow, or rebuild the wordmark.

## UI

- Do: Use Signal blue for the primary action and visible keyboard focus.
- Don't: use purple gradients, emoji icons, or make every card clickable blue.

## Images

- Do: show approved work, real people, or restrained editorial technology.
- Don't: fabricate dashboards, customer results, testimonials, or client logos.

## Voice

- Do: "Get a scoped estimate with timeline and tradeoffs."
- Don't: "Unlock revolutionary, world-class innovation today!"

## CTA

- Do: "Run your free website audit."
- Don't: "Click here", "Submit", false scarcity, or several primary CTAs.

## Video

- Do: hook early, caption speech, show one idea per scene, finish with one CTA.
- Don't: use unreadable rapid cuts, glitch effects, excessive logo animation,
  or synthetic footage presented as real customer evidence.

## AI generation

- Do: treat generated assets as drafts and verify every factual element.
- Don't: let a model invent brand claims, social profiles, people, products,
  interfaces, or permissions.