# Image style

Use real work, real people, and real interfaces whenever approved material is
available. The visual mood is precise, cinematic, and restrained: deep Ink
backgrounds, controlled Signal-blue accents, sharp detail, and purposeful
negative space.

## Preferred

- Real product screens shown at readable scale
- Candid team photography with natural expressions
- Editorial project imagery with one clear focal point
- Subtle depth, cool lighting, and accurate device proportions
- Clean crops that leave room for HTML copy

## Avoid

- Generic office stock photography
- Purple AI gradients and neon cyberpunk scenes
- Humanoid robots, glowing brains, floating code, or hologram clichés
- Fabricated customer interfaces, testimonials, dashboards, or metrics
- Watermarks, baked-in body copy, and illegible miniature UI

Only use images from approved Brand Center directories or an explicitly
approved case study. Generated concepts must be reviewed before publication.