# Video style

## Formats

- Landscape: 1920x1080 (16:9)
- Vertical: 1080x1920 (9:16)
- Square: 1080x1080 (1:1)

Keep essential copy and logos inside a 5% safe margin. Caption all spoken
content and maintain readable contrast.

## Sequence

1. Hook within 2 seconds.
2. Show the product, project, or approved visual evidence.
3. Explain one idea per scene using concise on-screen copy.
4. Close with the tagline, website, and one CTA.

## Motion

- Use purposeful cuts and restrained 200-400ms transitions.
- Avoid excessive logo animation, glitch effects, and continuous camera shake.
- Respect reduced-motion requirements for embedded web video.

## Type and colour

- Space Grotesk for display copy
- Inter SemiBold for captions
- Ink backgrounds with white and Signal-blue accents
- No purple UI gradients or generic AI imagery

## Approved media

Use `/brand/video/`, `/brand/screenshots/`, and explicitly approved case-study
assets. No canonical intro or outro is published yet; do not invent one.