Headless storefronts
Custom Next.js storefronts on Shopify's backend for speed and unique UX.
[ services — shopify plus & headless ]
Headless Shopify that converts and scales.
Custom headless storefronts on Shopify Plus for brands that need speed, control, and scale beyond template limits. Best Core Web Vitals, SEO, and customer journeys.
200+
products shipped
40+
eCommerce builds
4.9/5
client rating
2–3x
faster storefronts
( what we build )
From theme scale-up to full headless.
We match the approach to catalog size, conversion goals, and your team's operational capacity.
Checkout & workflows
Checkout extensions, customization, and automation apps built with Shopify's policies.
B2B & subscriptions
Company accounts, catalogs, and recurring revenue flows on Shopify Plus.
Migrations
Move from Shopify classic, WooCommerce, Magento, and custom builds with SEO preserved.
( engineering for commerce )
Built for search, speed, and conversion.
Core Web Vitals
Server-rendered storefronts tuned for fast LCP and INP.
SEO and schema
Clean structure, rich product schema, and AI-citation-ready pages.
Payments and apps
Stripe, PayPal, subscriptions, and marketplace integrations wired end-to-end.
Post-launch care
Ongoing storefront, apps, and performance maintenance after launch.
( comparison )
| Need | Recommended approach | Why it works |
|---|---|---|
| Complex catalog at volume | Shopify Plus headless | Custom storefront with full control |
| Best Core Web Vitals + UX | Next.js headless storefront | Fastest pages and unique journeys |
| Traditional, lower effort | Premium theme customization | Polished store with short time to launch |
( faq )
Questions buyers ask
How is Shopify Plus different from regular Shopify?
Shopify Plus adds deeper customization, stronger API rate limits, advanced checkout and B2B features, plus dedicated support. It suits brands with complex catalogs, automation, and higher order volumes that outgrow standard Shopify.
What does headless Shopify mean?
Headless Shopify decouples Shopify's commerce backend (products, carts, checkout) from a custom front end. The storefront is your own Next.js or other app, which unlocks faster pages, better Core Web Vitals, and fully custom UX while benefiting from headless checkout and Shopify's scale.
Why go headless instead of a Shopify theme?
Headless removes template constraints for speed and design. A custom storefront can be 2-3x faster on LCP/INP and gives full control over merchandising and journey, at a higher build effort. We recommend themes or headless based on catalog, goals, and operational capacity.
Can you migrate from Shopify or other platforms to Shopify Plus headless?
Yes. We migrate from Shopify classic, WooCommerce, Magento, and custom commerce while preserving URLs, SEO, customers, and order history, and standing up the headless storefront against Hydra or Checkout extensions.
How long does a Shopify Plus headless build take?
A focused headless storefront typically takes 6-12 weeks. Larger catalogs with B2B, subscriptions, and complex integrations range from 3-6 months.
Does headless Shopify affect my SEO?
Done right, it improves SEO. A server-rendered custom storefront delivers fast, crawlable pages with full control over schema, canonical URLs, and internal linking, so rankings and organic traffic tend to improve.