Headless storefronts
Custom Next.js storefronts connected to Shopify APIs, with rendering and caching suited to the catalog.
[ services — shopify plus & headless ]
More control over your Shopify storefront.
Shape product discovery, merchandising and customer journeys around your business, with a clear plan for integrations and ongoing care.
2014
founded
Commerce
delivery focus
6–12 wks
focused headless build
( what we build )
From theme scale-up to full headless.
We match the approach to catalog size, conversion goals, and your team's operational capacity.
Checkout & workflows
Checkout extensions and automation scoped to supported features, distribution rules and your Shopify plan.
B2B & subscriptions
Company purchasing and subscription flows, with feature and app compatibility checked during discovery.
Migrations
Trial data imports, URL mapping, redirects and launch checks for existing stores.
( engineering for commerce )
Built for search, speed, and conversion.
Core Web Vitals
Server-rendered storefronts tuned for fast LCP and INP.
SEO and schema
Crawlable product content, structured data, canonical URLs and tested redirects.
Payments and apps
Payment and subscription integrations checked for your plan, market and headless storefront.
Post-launch care
Ongoing storefront, apps, and performance maintenance after launch.
( comparison )
Match the architecture to your store
Scroll across to see all columns.
| Need | Recommended approach | Why it works |
|---|---|---|
| Advanced store operations | Assess Shopify Plus features | Choose the plan around operational requirements |
| Distinctive shopping journey | Custom headless storefront | Frontend flexibility with more engineering ownership |
| Standard catalog and flows | Theme customization | Reuse Shopify storefront features and familiar editing tools |
( faq )
Common questions
How is Shopify Plus different from regular Shopify?
Shopify Plus provides additional enterprise features, including advanced checkout customization and organization management. We check your B2B, integration and operational requirements against the current plan features before recommending an upgrade. Headless commerce does not itself require Plus.
What does headless Shopify mean?
A headless store connects a custom frontend to Shopify through APIs. Your team controls the storefront experience while Shopify handles commerce functions such as the catalog, cart and checkout. Performance depends on how the storefront and integrations are built.
Why go headless instead of a Shopify theme?
Consider headless when a distinctive shopping journey, multiple channels or complex integrations are difficult to maintain in a theme. A theme is often simpler for a standard store. Headless adds responsibility for hosting, integrations, testing and frontend maintenance.
Can you migrate from Shopify or other platforms to Shopify Plus headless?
Yes. We assess the existing Shopify, WooCommerce, Magento or custom store, map transferable data and URLs, and test the migration before launch. A custom storefront connects through Shopify APIs; checkout extensions are scoped separately where supported.
How long does a Shopify Plus headless build take?
A focused headless storefront typically takes 6-12 weeks. Larger catalogs with B2B, subscriptions, and complex integrations range from 3-6 months.
Does headless Shopify affect my SEO?
A separate storefront makes your team responsible for rendering, metadata, structured data and URL handling. We include crawlability, redirects and performance checks in the launch plan. A headless architecture alone does not improve rankings.